Jiri - the label is a fashion start-up, whose label philosophy and focus are "Female Empowerment" and "Social Responsibility". Each season, the label focuses on a country, its culture and the situation of the women living there, which is the source of inspiration for each collection. The first collection is inspired by the culture, nature and women in Ghana, who are often considered to be a great support within the communities they live in. There are numerous female empowerment projects in Ghana that are achieving enormous success. Women empower other women!
